Igor Žeželj

Igor Žeželj

Igor Žeželj was born in 1973 in Belgrade. He has been in the digital media business for over 15 years. He has been the owner and CEO of Wireless Media since June 2004 and the Chairman of the Board of Directors of IAB Serbia since December 2017. Interactive Advertising Bureau Serbia (IAB), part of the global IAB network, is an association actively supporting the growth and development of the Serbian digital and interactive marketing market.

Žeželj owns several companies operating in the market of digital marketing, telecommunications, and IT support. He was the head of Red Star Basketball Club and the general manager of Red Star Football Club.

Žeželj led student protests in 1996/1997, after which he founded the organisation "Student Political Club" (Studentski politički klub) with Čedomir Jovanović, Čedomir Antić, Vladimir Dobrosavljević, and Aleksandar Ćirić.

By purchasing Adria Media Group in 2019, Igor Žeželj acquired its four subsidiaries - Adria Media Magazine, Adria Media Zagreb, Adria Media Invest, and Admatic Media. Since February 2019, Žeželj has also been the owner of the internet portal Mondo.rs through several companies, of which he is the ultimate owner. Mondo.com is owned by Mondo Inc. (100%). The owner of Mondo Inc. is Wireless Media (100%), a company that has repeatedly won state tenders as a partner of Telekom Srbija. The owner of Wireless Media is Mobil Media (100%), whose 100% owner is Igor Žeželj.

Allegations indicate that his companies are engaged in promoting local authorities and the Serbian Progressive Party (SNS).

Žeželj states that he is a traffic engineer by profession.

Media Companies / Groups
Media Outlets


Information technology

Wireless Media (100%)


Editors Inc (100%)

Video and film production

Firefly Productions (67.33%)

Wholesale trade

Mondo trade Ogl. (100%)

Consulting services

Agro Media Solutions (100%)

Digital marketing TV/Mobil

Admatic Media (100%)