Nova M

Nova M

Nova M d.o.o. is the publisher of the TV Nova M, and is owned by the Direct Media d.o.o from Serbia, which is part of the United Media.


In 2018, Direct Media d.o.o. Serbia, the subsidiary of United Media, bought the former Pink M TV from Željko Mitrović, the owner of Pink Media Group. Pink M, at that time, a television station with a national frequency, was rebranded into Nova M and kept the national frequency.

The company Direct Media d.o.o. Belgrade was founded in 2002. Direct Media is an advertising agency with clients in several countries of the region. Direct Media d.o.o. is a subsidiary of United Media (United Group) and operates television stations under the Nova brand in Bosnia and Herzegovina, Serbia and Croatia. Serbian businessman Dragan Šolak and the UK-based investment company BC Partners are the ultimate beneficial owners of the group.

Key facts

Mother Company

United Media S.à.r.l.

Business Form


Legal Form

Limited Liability Company (LLC)

Business Sectors

Production and broadcasting of television program


Individual Owner

Media Outlets


United Media S.à.r.l.

General Information

Founding Year


Affiliated Interests Founder

Direct Media d.o.o. Beograd (Republic of Serbia)

According to the Serbian Central Register of Business Entities (APR), the owner of Direct Media d.o.o. Beograd is United Media s.à.r.l. from Luxembourg.




Bulevar Ivana Crnojevića 97, Podgorica


Phone number: +382 20 403 505


Tax/ ID Number

(PIB): 02369249

Financial Information

Revenue (Financial Data/ Optional)

1,006 million EUR / 1,0563million USD

Operating Profit (in Mill. $)

-1,020 million EUR / - 1,071 million USD

Advertising (in % of total funding)

Missing Data


Other Influential People

Vidra Milačič

CEO Milačić has worked for 4 years at Nova M as financial director before being apointed CEO. Before that she worked at Societe Generale bank Montenegro. She started her career at Ernst & Young Montenegro where she worked for 4 years.

Further Information

Active Transparency

company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

4 ♥

Meta Data

The data on the media company was collected from the Central Registry of business entities of Montenegro, Agency for electronic media, Tax administration portal Taxis, website of the media and desk research.
MOM team in Montenegro contacted the media outlet on August 18, 2023, as is the practice for Media Ownership Monitor, to invite the media owners to proactively disclose information relevant to the study.
The annual average exchange rate of the Central Bank for 2022 was used to convert EUR into USD (1,05).