Lipa media
Lipa media d.o.o. was established in 2022 and is the company behind TV E. Its sole owner is Sonja Drobac, an experienced editor and journalist.TV E is the newest television in Montenegro. There were public speculations about the affiliation of this TV with Bemax, a large construction company, due to the lack of information about the initial capital needed to establish a brand new television, including purchase of the premises, equipment and hiring a significant number of staff.
Business Form
Private
Legal Form
Limited Liability Company (LLC)
Business Sectors
Production and broadcasting of television program
Individual Owner
General Information
Founding Year
2022
Affiliated Interests Founder
Was born and educated in Serbia, and there she began to build a career in electronic and print media: from TV Politika and Blic to TV BK.
She entered Montenegrin journalism by writing for Monitor. Afterwards she participated in the creation of TV IN, and she also worked as a correspondent for RTCG from Belgrade. Then she was the executive director of RTV Atlas, the head of TV Prva Crna Gora before she founded TV E.
Contact
Tax/ ID Number
(PIB) 03406474
Financial Information
Revenue (Financial Data/ Optional)
0,207 million EUR / 0,217 million USD
Operating Profit (in Mill. $)
-0,268 million EUR / -0,281 million USD
Advertising (in % of total funding)
Missing Data
Management
Executive Board
President of Board of Directors
Member of Board of Directors
Member of Board of Directors
Other Influential People
Is the Editor-in-chief of TV E. He worked as a news editor at Al Jazeera Balkans. He started his career more than two decades ago as a radio journalist, and soon went through all television formats and gained editorial experience in the Morning and News programs of the RTCG.
Further Information
Meta Data
The data on the media company was collected from the Central Registry of business entities of Montenegro, Agency for electronic media, Tax administration portal Taxis, website of the media and desk research.
MOM team in Montenegro contacted the media outlet on August 18, 2023, as is the practice for Media Ownership Monitor, to invite the media owners to proactively disclose information relevant to the study.
The annual average exchange rate of the Central Bank for 2022 was used to convert EUR into USD (1,05).