Lipa media

Lipa media d.o.o. was established in 2022 and is the company behind TV E. Its sole owner is Sonja Drobac, an experienced editor and journalist.TV E is the newest television in Montenegro. There were public speculations about the affiliation of this TV with Bemax, a large construction company, due to the lack of information about the initial capital needed to establish a brand new television, including purchase of the premises, equipment and hiring a significant number of staff.

Key facts

Business Form


Legal Form

Limited Liability Company (LLC)

Business Sectors

Production and broadcasting of television program


Individual Owner

Media Outlets

General Information

Founding Year


Affiliated Interests Founder

Sonja Drobac

Was born and educated in Serbia, and there she began to build a career in electronic and print media: from TV Politika and Blic to TV BK.
She entered Montenegrin journalism by writing for Monitor. Afterwards she participated in the creation of TV IN, and she also worked as a correspondent for RTCG from Belgrade. Then she was the executive director of RTV Atlas, the head of TV Prva Crna Gora before she founded TV E.


Bandići bb, Danilovgrad


Phone number: +38267092601


Tax/ ID Number

(PIB) 03406474

Financial Information

Revenue (Financial Data/ Optional)

0,207 million EUR / 0,217 million USD

Operating Profit (in Mill. $)

-0,268 million EUR / -0,281 million USD

Advertising (in % of total funding)

Missing Data


Executive Board

Draško Đuranović

President of Board of Directors

Other Influential People

Dragan Sjekloća

Is the Editor-in-chief of TV E. He worked as a news editor at Al Jazeera Balkans. He started his career more than two decades ago as a radio journalist, and soon went through all television formats and gained editorial experience in the Morning and News programs of the RTCG.

Further Information

Active Disguise

in addition to unavailability of true data, ownership is disguised, e. g. through bogus companies, etc.

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Meta Data

The data on the media company was collected from the Central Registry of business entities of Montenegro, Agency for electronic media, Tax administration portal Taxis, website of the media and desk research.
MOM team in Montenegro contacted the media outlet on August 18, 2023, as is the practice for Media Ownership Monitor, to invite the media owners to proactively disclose information relevant to the study.
The annual average exchange rate of the Central Bank for 2022 was used to convert EUR into USD (1,05).