Prva TV

Prva TV Montenegro shares the branding and ownership with Prva TV Serbia (Prva Srpska Televizija), a national television broadcaster in Serbia.

Prva TV Montenegro was bought together with its sister TV Prva Serbia in 2018, by the Serbian businessman Srđan Milovanović through a Cyprus based Kopernikus Corporation ltd. Prva TV Montenegro does not publicly disclose the name of its editor-in-chief. Media reports have diverging information as to the identity of the channel's editor in chief. So according to some reports Dražen Živković, former owner and editor of Portal Borba, was appointed editor-in-chief of Prva TV in 2021. While other media reported that Marina Jočić was the new programme director of Prva. Jočić is a high-ranking official of the Democratic Front, a political group that maintains close relations with the Serbian ruling party and its President Aleksandar Vučić. The Television channel neither confirmed nor denied any of the claims about the editor-in-chief, hence it remains unclear whether the Prva TV has one at all.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Ast (Kopernikus Corporation)


Ownership Structure

According to the Central Register of Business Entities, it is wholly owned (100%) by the Kopernikus Corporation LTD from Cyprus, whose owner is Srđan Milovanović.

Voting Rights

Missing data

Individual Owner

Media Companies / Groups

General Information

Founding Year


Affiliated Interests Founder

Ast d.o.o.

Based in Montenegro, with the head office in Podgorica. The company was bought by Srđan Milovanović and his Kopernikus Corporation LTD from Cyprus in 2018.

Affiliated Interests Ceo

Ivan Vukčević

Graduate of journalism of the Faculty of Political Sciences, the University of Montenegro in Podgorica, he later pursued master's studies in communication and public relations. He trained for radio and TV management at Media Pro, part of the CME group, Bucharest. His professional experience is predominantly in sales and marketing and all commercial-related operations.

Affiliated Interests Editor-In-Chief

There is no official information on the Editor-in-Chief of Prva TV. Media had different speculations on that position.

Some media have reported that Dražen Živković has been appointed as Editor-in-Chief in 2021. However, the media outlet did not confirm the fact. Živković is the TV Prva editor who runs a political talk show. Previously, Živković was the owner and founder of the portal Borba ( At a column published in Borba in 2021 Živković signed himself as a founder of Borba and Editor-in-Chief of Prva TV Crna Gora. His facebook profile also refers to him as editor-in-chief of Prva TV.

Affiliated Interests other important people

Srđan Milovanović

Owner of the Kopernikus Corporation LTD from Cyprus, and the brother of Zvezdan Milovanović, until recently a longtime trustee of the ruling Serbian Progressive Party for the city of Niš (Serbia).


Bulevar Džordža Vašingtona 56/6


Phone number: +38220234840


Financial Information

Revenue (in Mill. $)

1.444 million EUR

Operating Profit (in Mill. $)

-0,438 million EUR

Advertising (in % of total funding)

Missing data

Market Share

Missing data

Further Information

Meta Data

The data on the media outlet was collected from the Central Registry of business entities of Montenegro, Agency for electronic media, Tax administration portal Taxis, website of the media and desk research. Audience shares are missing, since there is no credible centralized audience measuring mechanism in the country.
MOM team in Montenegro contacted the media outlet on August 18, 2023, as is the practice for Media Ownership Monitor, to invite the media owners to proactively disclose information relevant to the study.
The annual average exchange rate of the Central Bank for 2022 was used to convert EUR into USD (1,05).
There is not enough information about the employees and management of this media company. Different data on the Editor-in-Chief were unofficially published, but there is no formal confirmation of it.