TV E
TV E, founded in 2022, is the latest newcomer in the Montenegrin television market. It is currently broadcasting through the cable networks, and is owned by Sonja Drobac, a former journalist and editor with a long career in journalism.
The management of this television believes that it is the only true Montenegrin television, unlike the majority of other Televisions in the country that are owned by Serbian companies and owners.
There were public speculations about the affiliation of this TV with Bemax, a large construction company, due to the lack of information about the initial capital needed to establish a brand new television, including purchase of the premises, equipment and hiring a significant number of staff.
Audience Share
Missing data
Ownership Type
Private
Geographic Coverage
Regional
Content Type
Free content
Media Companies / Groups
Lipa media
Ownership Structure
Lipa media d.o.o. is owned by
Sonja Drobac who is a sole owner and also CEO of Lipa media d.o.o.
Voting Rights
Missing data
Individual Owner
General Information
Founding Year
2022
Affiliated Interests Founder
Was born and educated in Serbia, and there she began to build a career in electronic and print media: from TV Politika and Blic to TV BK.
She entered Montenegrin journalism by writing for Monitor. Afterwards she participated in the creation of TV IN, and she also worked as a correspondent for RTCG in Belgrade. Then she was the executive director of RTV Atlas, the head of TV Prva Crna Gora before she founded TV E.
Affiliated Interests Ceo
Was born and educated in Serbia, and there she began to build a career in electronic and print media: from TV Politika and Blic to TV BK.
She entered Montenegrin journalism by writing for Monitor. Afterwards she participated in the creation of TV IN, and she also worked as a correspondent for RTCG in Belgrade. Then she was the executive director of RTV Atlas, the head of TV Prva Crna Gora before she founded TV E.
Affiliated Interests Editor-In-Chief
Worked as a news editor at Al Jazeera Balkans. He started his career more than two decades ago as a radio journalist, and soon went through all television formats and gained editorial experience in the Morning and News programs of the RTCG.
Contact
Financial Information
Revenue (in Mill. $)
0,207 million EUR / $0,217 million
Operating Profit (in Mill. $)
-0,268 million EUR / $-0,281 million
Advertising (in % of total funding)
Missing data
Market Share
Missing data
Further Information
Meta Data
The data on the media outlet was collected from the Central Registry of business entities of Montenegro, Agency for electronic media, Tax administration portal Taxis, website of the media and desk research. Audience shares are missing, since there is no credible centralized audience measuring mechanism in the country.
MOM team in Montenegro contacted the media outlet on August 18, 2023, as is the practice for Media Ownership Monitor, to invite the media owners to proactively disclose information relevant to the study.
The annual average exchange rate of the Central Bank for 2022 was used to convert EUR into USD (1,05).
Information is proactively published by the E TV, but there is no data on how this television acquired funds to start its operations.