Adria TV

Adria TV, previously known as A1, is owned by the fugitive Montenegrin businessman Duško Knežević. A1 television was bought by the Serbian businessman Bratislav Stojiljković, was renamed into Adria TV, and obtained a national frequency from the Agency for Electronic Media of Montenegro.

In 2023 Stojiljković stepped out, and new owners appear to be Miloš Janjušević and Aca Babić, who are not known in the media circles in the country. There is no publicly available information on the circumstances and terms of the ownership change.

Program director and editor-in-chief of Adria TV is Rajka Raičević, an experienced editor and journalist from Montenegro, who has previously worked in the daily “Dan”.

Adria Management Services d.o.o. owes Radio Television of Montenegro (RTCG) more than 50,000 euros, and a procedure has been initiated to forcibly collect these funds because of debts.

Key facts

Audience Share

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Ownership Type


Geographic Coverage


Content Type

Free content

Active Disguise

in addition to unavailability of true data, ownership is disguised, e. g. through bogus companies, etc.

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Media Companies / Groups

Adria TV


Ownership Structure

Owners of Adria TV is A Media Team d.o.o. whose ownership structure is divided into Adria Management Servise Podgorica (70%) and A Media Invest (30%).

Voting Rights

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Individual Owner

Media Companies / Groups

General Information

Founding Year


Affiliated Interests Founder

Bratislav Stoiljković

Serbian businessman who bought A1 television, formerly RTV Atlas, which was founded by fugitive Montenegrin businessman Duško Knežević. Stojiljković then founded Adria TV and Adria Management Service, until 2023 when he stepped out. It is speculated that he is close to Aleksandar Vučić, the president of Serbia, as well as pro-Serbian parties in Montenegro. In October 2022, he was banned from entering Montenegro.

Affiliated Interests Ceo

Miljan Žugić

The president of the board of directors of the Adria group, the director of the companies Adria Management Services, Adria Marketing Media and Adria TV and also newly elected president of RK Partizan. He is a former basketball player.

Affiliated Interests Editor-In-Chief

Rajka Raičević

A program director and editor in chief in Adria TV. She graduated from the Faculty of Political Sciences in Podgorica and has been an experienced editor and journalist for a long time. She has previously worked at the daily newspaper "Dan".


19 decembar br. 70, Podgorica, Montenegro


Phone number: +38268827058


Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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Further Information

Meta Data

The data on the media outlet was collected from the Central Registry of business entities of Montenegro, Agency for electronic media, Tax administration portal Taxis, website of the media and desk research. Audience shares are missing, since there is no credible centralized audience measuring mechanism in the country.
MOM team in Montenegro contacted the media outlet on August 18, 2023, as is the practice for Media Ownership Monitor, to invite the media owners to proactively disclose information relevant to the study.
The annual average exchange rate of the Central Bank for 2022 was used to convert EUR into USD (1,05).
Among the information, there is no data about who is the editor in chief of the television, but that function, as we unofficially learn, is performed by the program director.